With every new Google update, SEO criteria changes. Those changes are sometimes gradual, and sometimes far-reaching and immediate. In 2020 the most talked about feature is the new BERT update. It changes the way Google’s algorithm processes language. This naturally has some big implications on how businesses and seo will have to be approached.

By introducing BERT and other features in the latest update, Google is signaling an even harder shift towards the big picture. This means that your SEO will no longer be about pinpoint precision, but overall image, branding, and user experience. Below you can read up on the most important changes in SEO that are implied in the BERT update.

1. BERT and User-Friendliness
Google explains BERT on their blog as follows: Last year, we introduced and open-sourced a neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers, or as we call it BERT, for short.â

The fancy acronyms and long-winded formulations are actually fairly simple concepts. Natural language processing is, in essence, teaching a program to consider words within their context. That means that a word no longer is a separate entity, but a part of phrase or sentence. BERT means that they managed to teach the software to consider how a word relates to its neighbors. It takes into account in what relation that word stands to the word that precedes it and the one that succeeds it.

The implication for SEO is that you can’t look at a keyword and attempt to rank for it alone anymore. It means a shift towards longer phrases that successfully communicate the need that prompted the user to look for an answer. Therefore, SEO in 2020 will be even more focused on long-tail keywords and user intent or needs.

2. Content Quality and Optimization
Quality content is still king. The thing that has changed is that this is being recognized more. With features such as snippets and preference for longer text, well-written content has more impact on website ranking.
Optimizing that content essentially means improving readability. The easier it is to go through your content and find specific information within it, the likelier Google will recognize it as quality content.

3. EAT
No, this isn’t a dietary suggestion. EAT stands for Expertise, Authoritativeness, Trustworthiness. This is Google’s way of mildly put curating the content they promote. Based on the number of backlinks, citations, searches and 3rd party promotions, your website will get an EAT score.

This is obviously a huge advantage. Because by building this reputation with Google, your website is basically shortlisted for success. In the long run, maintaining this status results in getting ranked more frequently.

4. User Experience and Technical Optimization
As mentioned previously, user experience is a big focal point in this update. Giving your users the information they need in a succinct, easily accessible way is paramount.

This dovetails into technical optimization. The increased demand for sites to be technically flawless has been obvious for some time. Even back in 2017 mobile optimization was a top priority. This is an ongoing trend. Picking up your loading speeds and removing ugly broken links, outdated content, etc. will have an even larger impact than before.

There are many benefits that you can expect to get from designing a business website. Having your own website means that you can tell people who you are, and present the goods or services youre offering for sale.

Having your own website also means that you can expand your client reach. You customers will also have a place to reach you 24/7. Most importantly, given our modern-day tech society, you can develop and establish your identity as a legitimate company by being present online.

It has been established that you should have a website created for your business, as it will do you a lot of good. However, understand that the investment doesnt stop when the website has been created. There are other things that you should take into account, and take action upon for your company page to bring forth viable attention and sales conversions.

For most business owners, they make the mistake of deciding to create a company site, then just leaving it at that. Understand that more work goes into having a site, ensuring that it succeeds in its goal of boosting traction for your brand.

1. Websites are not effective marketing tools on their own. You have to advertise them at some point.

Especially if your company site is quite new, you need to introduce it to your target market. Aside from word of mouth, a good trick will be to have your site printed onto any marketing materials, from pens to fans to tumblers. Make the URL visible on as many channels as possible. Hey, if your site remains unknown, then it wont be much help to your business!

2. You should effectively manage the content available on your website, ensuring that visitors get the most value from each visit.

Content is king. Websites require quality content, lest they be marked by search engines and visitors as rubbish. Itll be a good idea to use a content manager, and regularly update the content on your page. For something like this, online word processing tools and publishers will be a huge help.

3. Resource sections and blogs provide additional value, so make sure you have them on your page. Of course, regularly update all content.

Aside from usual content like company histories, products lists, and contact information, spend time crafting content that will be published on a moving schedule. Uploading new blog entries or sharing access to white paper and other resource materials will increase your sites value, thereby increasing its effectiveness as a business tool, as well.

4. Your website should accommodate social media, photo, and video sharing, and you should employ regular schedules for content sharing across multiple platforms.

It also pays to spend time developing the site and maintaining all elements to ensure that the page is viewable across browsers, compatible for sharing across different social media avenues, and the like.

Finding an affordable SEO package is important if you are working with a limited budget. It is possible to get all the services you need without overspending if you find the right SEO agency or professional.

Make Sure You Will Get Results

Do not buy an SEO package until you know exactly what will be done to optimize your site and boost your traffic. Make sure the SEO professional who will work on your site will use a comprehensive approach and will help you get the kind of results you want. There is no use in choosing a cheap SEO package if you won’t get the results you wanted.

Don’t Pay For Services You Don’t Need

Incorporating video content in your SEO campaign does not make sense if your target audience is not likely to consume this type of content. SEO professionals and agencies usually offer a number of packages but these solutions might not be adapted to your unique needs. Look for someone who is willing to create a tailored package to avoid paying for things you don’t need.

Compare Your Options

You will find that the prices of SEO packages vary a lot from one company to another. Since this is something you can easily outsource, you can hire someone who is in a different location to perform these services and should have a broad range of companies and professionals to choose from. Take the time to compare your options and to ask for quotes to find the most affordable package.

There is no need to spend a fortune on SEO services to get results. You should start looking for a reliable company or professional who has a good reputation and ask them how much they would charge for the services you need.

Salterra is a complete Web Design, and specializes in Affordable SEO Packages Based in Scottsdale/Phoenix AZ, our team has metropolitan experience with a small town personality. This adaptability and sophistication gives us the range to interact professionally with all sizes of companies and corporations. No matter the size of your business, we value your decision to integrate us as a part of your support network. Salterra specializes in everything from graphic design, affordable web designs, Internet marketing and on-line services, our team will not only provide you with a user-friendly and striking website design, but we will also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty.

In order for you to conduct business today in a professional money then you will need to use appropriate software. Software will also save you time and money. There are different types of software and each carry out a specific function. When it comes to accounting you can use QuickBooks or

QuickBooks

One of the most recognized names in small business accounting, QuickBooks offers both desktop and online versions (depending on the needs of your company and the experience of your team members), you may prefer one over the other. Regardless of the option you choose, Quickbooks is reasonably affordable, though taking full advantage of the program does require a bit of training.

FreshBooks

If QuickBooks proves to be a bit of an overkill for your startup’s needs, check out FreshBooks. This cloud-based accounting software program is easier to use than QuickBooks and supports over 50 integrations–including payroll and email programs. FreshBooks features a 30 days free trial and subscription-based pricing from $19.95 per month up to $39.95 per month after this period.

Sourced from:http://www.inc.com/sujan-patel/the-top-small-business-software-programs-for-2015.html

Managing people is one of the hardest tasks to do. As a manager you do not want to be seen as bossy and always witch hunting for mistakes so why not try using human resource software that will make employees accountable?

One Dashboard: All Your HR Systems, Docs, and Data

Zenefits is the only small business HRIS that connects with your payroll, benefits, time, talent, and compliance in the cloud.

Paystubs
Employee handbook
Contracts & IP agreements
Job offer letters
Tax withholding forms
Printable insurance cards

…and more

Sourced from:https://www.zenefits.com/management/

We only have twenty four hours and we need to put them into good use. As a business you will need to follow a schedule so that you do the right thing at the right time and with the right person. There is software to help you with this too.

WhenIWork is a robust scheduling, time clock, and communication tool built to serve the needs of small businesses. With a worldwide base of over 3,000 small business customers managing half a million workers in 50 countries, it seems to be doing exactly that.

WhenIWork’s interface will be familiar to anybody who has browsed the web, using tabs-at-the top spread for its five main features:

Dashboard – instant, simplified access to all the key metrics you need to avoid unpleasant scheduling surprises

Scheduler – built with the best features of a spreadsheet and a shared calendar, to make scheduling as visual and intuitive as possible

Attendance – tracks performance and compliance while simultaneously creating an official record of both

Time Clock – compatible with any tablet or computer for accurate and easy hours tracking without buying clocking hardware

Communication – simple text/SMS messaging to and from team members that goes straight to their smart phones so you can be proactive about making sure a key member is on-site, on time.

Sourced from:https://www.kabbage.com/blog/save-time-and-frustration-with-employee-scheduling-with-this-free-tool/